SEO and growth strategy for businesses that want results, not reports.
I'm Samir — a Digital Marketing Lead with 5+ years of experience building and scaling full-funnel marketing strategies for US-market products. I currently lead a team of 8 at NEPA Works, where I've grown organic search impressions from 215,000 to 1.1 million monthly and attributed $301K in revenue from campaigns in Q1 2026 alone.
What separates me from most marketers is the combination of an MSc in Data Science with hands-on execution experience. I build strategies informed by evidence, execute them with precision, and measure them honestly. I don't report on activity — I report on impact.
I'm also working toward blending consumer psychology into my marketing practice — aspiring to design campaigns grounded in how people actually think and make decisions, not just how algorithms reward content.
Every engagement starts with understanding your business goal — not your channel preferences. I work backwards from revenue to build the strategy that gets you there.
Technical audits, keyword research, on-page and off-page optimisation — built around intent, not just rankings. I've grown organic impressions by 423% for a US-market platform in 4 months.
From awareness to conversion — I plan, execute, and optimise campaigns across SEO, social, email, and paid channels with direct accountability to pipeline and revenue KPIs.
Custom KPI dashboards, weekly performance reporting, and OKR frameworks that translate marketing activity into language leadership actually cares about — revenue and pipeline.
SOPs, trackers, workflow design, and OKR frameworks that make marketing teams sustainable and scalable. I build infrastructure that outlasts any individual — including me.
Three case studies from real work — real numbers, real context, real outcomes.
Developed and executed a full technical SEO strategy for a US wholesale distributor operating in a heavily regulated vape and smoke market. Grew from a near-zero organic presence to a dominant position in 4 months — navigating FDA compliance restrictions throughout.
SEO · US Market · Technical OptimisationManaged 370+ campaigns for a US-market B2B wholesale distributor — building a full attribution model tracking campaigns through to quotations generated and revenue closed. Delivered measurable pipeline contribution with weekly KPI reporting to leadership.
B2B · Campaign Management · Revenue AttributionDesigned and executed a local SEO strategy across 15+ US cities in Georgia, Florida, and Texas — managing GBP optimisation, local backlink acquisition, and market-specific content from Kathmandu. Delivered consistent quarter-on-quarter GBP visibility growth across all four quarters.
Local SEO · US Market · Multi-LocationBefore touching a channel, I understand your business, your ICP, your current state, and where the gaps are. Evidence precedes assumptions.
A prioritised channel plan built around your specific goal — not a generic marketing checklist. Every recommendation tied back to a revenue outcome.
Hands-on execution with weekly performance reporting. I track cost per lead, conversion rates, and campaign ROI — not vanity metrics.
What works gets more budget. What doesn't gets cut. Continuous iteration until marketing is contributing measurably to your pipeline.
Scoped projects with clear deliverables — SEO audit, campaign setup, analytics dashboard, or strategy document.
Continuous execution and optimisation — I become your embedded marketing function with weekly reporting and direct access.
For businesses that have a team but need senior strategic direction — I review, advise, and build frameworks your team can execute.
Whether you need an SEO strategy, a full campaign overhaul, or someone to own your marketing function — let's talk about what results would actually mean for your business.