How I managed 370+ campaigns for a US B2B wholesale distributor — building a full attribution model from campaign click to revenue closed.
NEPA Works manages digital marketing for NEPA Wholesale — a US-market B2B wholesale distributor. The challenge was not just running campaigns, but proving that marketing spend was contributing to actual revenue — not just generating impressions and clicks that disappeared into the pipeline with no measurable outcome.
Leadership needed to see a direct line from marketing activity to quotations generated and deals closed. That required building attribution infrastructure that didn't previously exist.
Multi-channel campaign execution. Planned and executed 370+ campaigns and promotional offers across email, social media, paid search, and organic channels — each mapped to a specific product category and audience segment within the US wholesale buyer base.
Weekly KPI reporting framework. Built and maintained a KPI dashboard in Looker Studio and GA4 — tracking CTR, conversion rates, cost per lead, and campaign ROI with weekly reporting to leadership. Every campaign had a measurable success metric defined before launch.
Team leadership and workflow. Led a team of 8 across content, design, SEO, and campaign execution — building SOPs, checklists, and responsibility frameworks to ensure consistent quality output at scale.
The most significant operational contribution was building the attribution infrastructure — manually tracking the journey from campaign engagement through to quotation generated and revenue confirmed.
Campaign click → Landing page → Quote request → Sales handover → Revenue confirmed. This full-funnel visibility allowed us to identify the 28 campaigns that were directly generating quotations — and scale those while cutting underperforming spend.
| Metric | Q1 2026 Result |
|---|---|
| Total Revenue Attributed | ~$301K USD |
| Campaigns Generating Quotations | 28 campaigns |
| Total Campaigns Managed | 370+ |
| Reporting Cadence | Weekly KPI reporting to leadership |
| Team Size Managed | 8 members |
Marketing without attribution is just spending. The most valuable thing I built wasn't any individual campaign — it was the infrastructure that connected marketing activity to revenue. Once you can see which campaigns are generating real business outcomes, every subsequent decision gets sharper.