5+ years of US-market digital marketing, an MSc in Data Science, and a belief that strategy without measurement is just opinion.
I grew up in Nepal and found my way into digital marketing through curiosity about how businesses grow online. What started as managing social media for small companies evolved into owning full marketing functions for US-market products — running SEO strategies, demand generation campaigns, and analytics systems from Kathmandu.
What separates my approach from most marketers is the combination of an MSc in Data Science with hands-on execution experience. I studied machine learning, Python, and computational intelligence — not because I wanted to be a data scientist, but because I wanted to make marketing decisions the way engineers make engineering decisions: with evidence.
I currently lead a team of 8 at NEPA Works, where I own the full digital marketing function for a US-market B2B wholesale distributor. In the last year I've grown organic impressions from 215,000 to 1.1 million monthly, managed 370+ campaigns, and attributed $301K in revenue in Q1 2026 alone.
I'm also actively working toward blending consumer psychology into my practice — pursuing a Masters in Psychology to understand not just how algorithms reward content, but how people actually think and make decisions. That's where marketing gets genuinely interesting.
Own full-funnel B2B digital marketing strategy for a US-market product. Lead a team of 8 — designing OKR frameworks, building SOPs, and running weekly performance reviews against revenue KPIs.
Developed and executed technical SEO strategy for a US-market e-commerce platform — growing impressions from 215K to 1.1M monthly (423% in 4 months).
Managed customer communications and reservations across multiple UK restaurant locations. Supervised and trained junior team members.
Built the company's full digital acquisition strategy from scratch — SEM, SEO, and social campaigns for US and local market audiences.
Managed digital marketing for a Nepal-based recruitment platform — SEM, SEO, and social strategy from scratch.
Coventry University (via Softwarica College) · 2023–2025
Machine learning, data analytics, Python, computational intelligence — applied directly to marketing strategy.
Infrastructure University of Kuala Lumpur (Sunway IBS, Kathmandu) · 2018–2021
Vice-President, Sunway Events and Sports Club.
Working professionally in English across US-market clients and international teams for 5+ years.
Aspiring to blend consumer and behavioural psychology with data-driven marketing — designing campaigns grounded in how people actually make decisions.
Let's talk about what results would actually mean for your business.
Get in touch