Most campaign managers measure impressions and clicks. I measure quotations generated, pipeline contribution, and revenue closed. The difference is attribution infrastructure — knowing which campaigns are actually driving business outcomes, not just marketing activity.
I've managed 370+ campaigns for a US B2B wholesale distributor, attributed 01K in revenue in Q1 2026 alone, and built the tracking systems to prove every dollar of marketing spend's contribution.
Multi-channel campaign planning and execution · Email marketing (Mailchimp, Brevo, Odoo) · Social media campaigns (Meta, LinkedIn) · Google Ads and SEM · Lead extraction and qualification (Lead Sniper) · Full attribution model from click to revenue · Weekly KPI reporting to leadership
Every campaign starts with a defined success metric. Not 'increase brand awareness' — 'generate X qualified leads at Y cost per lead with Z conversion to meeting.' That precision changes how campaigns are built, measured, and optimised.