Revenue language, not marketing jargon.
Most marketing reports answer the question 'what did we do?' I build reporting systems that answer 'what did we generate?' That shift — from activity reporting to outcome reporting — changes how leadership views marketing and how marketing teams prioritise their work.
With an MSc in Data Science, I approach analytics the way an engineer approaches a system — with precision, rigour, and a clear connection between input and output.
Custom KPI dashboard design (Looker Studio, Tableau) · OKR framework design and management · Weekly performance reporting cadence · Campaign ROI tracking and attribution · Conversion rate analysis · Python-based data analysis where needed · Executive-level reporting templates
A good weekly report answers three questions: What worked? What didn't? What are we doing about it? Everything else is noise. I build reporting systems around those three questions — and nothing else.